Design+concepts+-+business+card

Introduction to design concepts – logo business card



Because my district utilizes Office 2007, I decided to use a Publisher format that could be used as a teaching template with my district software. As a case study in the four design principles, I utilized the following: **//Contrast://** The contrast in this design is twofold:the contrast in fonts and the color contrast on the card. For my text, I alternated between Calibri, a utilitarian font, and Tempus ITC, a more stylized font. The Tempus font is used for the graphic caption and for the section headings to delineate areas of the text.I did choose to use sanserif fonts in both areas in order to maintain a level of continuity on the card. My demarcation line between my personal contact information and web information reflects one of the more bold color choices from my graphic image, which again highlights the separate areas of information on the card. **//Repetition://** The repetition of font type shows consistency on the card, as does the repetition of color between the graphic and the demarcation line. Additionally, the “JITRBug” graphic is repeated on both my blog page and wiki home page, to build a “brand identity”. **//Alignment://** I chose to separate my card into two vertical sections, and aligned the graphics and text according to those lines. I also used the center line as a method of visual focus and alignment for the card. All headings are centered above the content, and the caption is centered underneath the graphic, creating connections both vertically and horizontally. **//Proximity://** I believe that particularly in the case of a product as small as a business card, alignment and proximity are closely related. As I mentioned, I utilized both horizontal and vertical connections to ensure that both my personal and web contact information are in relationship to each other. I also tried to use verbal cues as well as visual cues to further connections between sections and between my card and the available web resources.